![]() : 49 GKC hired Arnold Boutrop as the park's first general director and designer after visiting Madurodam, the two men began finalizing plans for what would become Miniland, the main attraction of Legoland. : 20 In the 1960s, GKC decided to open a 14-acre (5.7 ha) Legoland Park adjacent to the Lego factory in Billund to promote his toy business the factory itself was already drawing approximately 20,000 visitors per year by the mid-1960s, who came to view models produced for trade shows and shops. : 10 One son, Godtfred Kirk Christiansen (GKC), was named the managing director of the family business in 1957 shortly before his father died and just two years later he bought out his three brothers. The Lego company, led by Ole Kirk Christiansen, introduced plastic toys alongside their existing wooden toy line in 1949 after purchasing one of the first injection moulding machines in 1947. The Legoland parks that have since been built are modelled upon Legoland Billund, most noticeably the Miniland area, which is made up of millions of plastic Lego bricks. This makes Legoland the largest tourist attraction in Denmark outside Copenhagen. Over 1.9 million guests visited the park in 2011, and since the opening more than 50 million guests have visited the park. ![]() ![]() The park is located next to the original Lego factory and Billund Airport, Denmark's second-busiest airport. Legoland Billund Resort, the original Legoland park, opened on 7 June 1968 in Billund, Denmark.
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