![]() Or to give up exotic skins when, really, who’s buying exotic skins anymore? That’s not really a market. “It’s one thing to give up fur, but weren’t really selling fur. “One of the things you have to do, and the most sustainable thing you can do as a designer, is to create pieces that people want and won’t want to throw away.” – Vogue, 2019 “If You Really Mean It, Stop Using Leather” And it needs to just get a bit more modern and man up a bit.” – The Business of Fashion, 2015 “Create Pieces That People Want” Every industry has to be mindful of how they go forward in their business and sadly luxury fashion is incredibly harmful - and fashion in general. We are all living on this land with limited resources, and we all have to be conscious about how we consume and how we manufacture and how we source - and the fashion industry is no different than anyone else. “I’m a big believer in something is better than nothing. ![]() Here are 10 times Stella McCartney proved that she’s a sustainable fashion icon. In honor of Stella’s birthday this weekend, we’re highlighting her activism, and her own words, as inspiration. Why Stella McCartney is a Sustainable Fashion Icon: In Quotes When she speaks in interviews, her key message is often the same: change is ours for the taking, but the only way it will happen is if consumers, in concert with high fashion and fast fashion brands, work together to create it. McCartney is always raising the bar, striving for more innovation, and challenging the brands around her to do better. Her sustainably-sourced viscose shows that, actually, it isn’t necessary to cut down 150 million trees annually to make the fabric. Her vegetarian leather, made with recycled polyester, has 24 times less of an environmental impact than Brazilian calf leather. Her animal-free fur, from example, has the luxurious look and feel of the real deal, demonstrating that fur farms are not only cruel, but redundant. Instead of building a brand based around leather, non-recycled synthetics, and other environmentally-destructive materials (as was the norm when she started out in the fashion industry around 25 years ago), the daughter of Sir Paul creates ethical, eco-friendly fabrics, previously unseen in high fashion houses. The vegan designer has made a career out of stepping away from the conventional way of doing things. There’s her obvious family rock royalty connection, her beautiful, timeless classic designs (sold through her eponymous vegetarian clothing brand), and then there’s her commitment to driving sustainability in the fashion industry. When you hear the name Stella McCartney, a few things may come to mind.
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